William E. Ketchum III has established himself as a central node for Michigan’s lauded rap scene and as an ambassador for hip-hop music and culture. For the past seven years, he has built a prolific journalism/blogging career with features in XXL, Mass Appeal, Scratch, URB, and more. He currently serves as Managing Editor for MichiganHipHop.com, writes several monthly columns at HipHopDX.com, and freelances for Metro Times. He also manages artists JYoung The General and P.H.I.L.T.H.Y., lectures college classes and counsels at-risk youth. He is also working on a book that chronicles the history of Michigan’s hip-hop scene.